Bill is a 4th generation native North Dakota rancher and farmer. He has been the managing partner of Price Cattle Ranch LLP and the managing partner of Missouri River Feeders LLP, a permitted feedyard and diversified farm, for many years. He also serves as a Governor of Quality Dairy Growers LLC, and Sunnyside Feeds LLC which is a partnership between Prices and Westway Group Inc., a global manufacturer and distributor of liquid animal feed supplements with an extensive global network of 54 operating facilities throughout North America, Europe, and Asia. Bill is a founding Member and on the Board of Governors of Red Trail Energy, which is a 55-million-gallon ethanol plant located in Richardton, ND. Additionally, Bill is also one of the founding partners and Governors of North Dakota Sow Center which is a 10,000 head isowean facility.

Bill has also served as Chairman for the North Dakota Feeder Council, He is also a member of the North Dakota Stockmen's Association, and National Cattlemen's Beef Association.

Bill was educated in Center, North Dakota and attended college at North Dakota State University.

Bill resides in Price, ND with his family.